Established in 2010 to legitimize Children’s Fashion, petitePARADE is an event and digital platform showcasing fashion and lifestyle products that range from toddlers to teens. The experiential activations generate excitement at industry and consumer levels and introduce an alternative branded platform for the children’s market. petitePARADE has curated highly immersive programs and collaborations with over 100 global Designers and Retailers, from leading to emerging brands.
Today, petitePARADE is a leading reference for the children’s industry with its online presence, runway events, social outreach programs and strategic partnerships throughout the year.
Since its inception, philanthropy has played a key role in petitePARADE™. Each season, we partner with outstanding nonprofit organizations, such as Only Make Believe, Free Arts NYC, New York Foundling, K.I.D.S | Fashion Delivers, The Juice Foundation, The New York Foundling and Girl Be Heard to raise money and awareness and provide the families in attendance with fun, interactive workshops which expose children to the importance of giving back.
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