petiteSHOP: Shop For A Cause

The Foundling & petitePARADE Invite You To: petiteSHOP, A Children's Charity Pop-up 

To raise awareness around National Foster Care Month and our petiteSHOP at The Foundling, we teamed up with fashion photographer Anna Palma and stylist Michel Onofrio for a fun photo shoot with some Foundling youth. The Mott Haven Academy Scholars pictured are just a few of the thousands in New York City that The Foundling serves every day. We're so excited to share more about petiteSHOP and all we can do to support foster youth this May and beyond! #Fashion4Foundling

In 5 Days...

One of New York City’s oldest and largest nonprofits, The New York Foundling, and the founders of Kids Fashion Week, petitePARADE, are teaming up to host a kids’ fashion pop-up in honor of May National Foster Care Month. petiteSHOP at The Foundling: A Children’s Charity Pop-up will be open for the first three weekends in May, and New Yorkers can shop top designers while supporting The Foundling’s mission to help disadvantaged NYC children and families, 11,000 of whom are children in the foster care system. 

In 4 Days...

petiteSHOP at The Foundling will feature children’s apparel, shoes and other products from Alivia Simone, Charm, Dimity Bourke, Elements by Nina, IMOGA, Jess Brown Dolls, Kallio NYC, Melissa Shoes, Nina Shoes, RUUM American Kids’ Wear, Home Grown Books, Elephantito, How to Quinoa: Life Lessons From My Imaginary Well-Dressed Daughter by Tiffany Beveridge and more.  

In 3 Days...

Ten percent of all sales will support the charity’s mission. The three-part weekend series will also feature family-friendly workshops, snacks by GoGo SqueeZ and other activities, including a photoshoot for parents and kids with celebrity and fashion photographer Lee Clower.

petiteSHOP will be open from 11 a.m. to 7 p.m. Thursday – Sunday, May 1 – May 17, 2015. For a full list of activities and designers, visit 

In 2 Days...

Hosted in The Foundling’s West Village location at 27 Christopher St., the space was designed and outfitted by the experiential design firm ZZ Driggs. Special décor was provided by Room & Board to create a relaxing lounge for shoppers, and visual artist The Love Child painted a whimsical mural that greets guests upon entering the pop-up. Specially designed tote bags were also created for shoppers, provided by ShopKeep, the pop-up’s sale system. 

In 1... 

petiteSHOP & The New York Foundling will open its doors to the public in effort to raise awareness to National Foster Care Month. 

About The New York Foundling
The New York Foundling (“The Foundling”) was founded in 1869 by the Sisters of Charity as a home for abandoned children. Over the past 145 years, The Foundling has expanded its services, developing a broader mission: to empower underserved children and families to live healthy, independent, and fulfilling lives. The Foundling meets a variety of community needs in neighborhoods struggling with poverty, drugs, and violence.