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Questioning Quinoa: Our Imaginary Friend


Our first time reading about Quinoa was in an issue of Teen Vogue in which the editor identified ways to use this new it-grain as an alternative.  Furthering our research, we Googled recipes only to come across My Imaginary Well-Dressed Toddler Daughter— a Pinterest board based on Quinoa, an imaginary toddler girl with a major personality and tiny-tude. The board resulted in the creation of a fearless and fashion-forward toddler taking over the world one elaborate play date at a time.

We caught up with Quinoa at Ladurée in NYC. After a few sips of infused cucumber ginger water (served in a Mason jar) and color-blocked macaroons, we got to chatting...

pP: For the record... is it "quinn-OH-ah" or "kinwa?"
Q: Keen-wah.

pP:  What are three things on agenda for this summer?
Q:  Looking fabulous, reading Nietzche, and sipping infused cucumber ginger water from mason jars poolside. 

pP: Current Mood: ________?

pP: The Hampton's or The Cape?
Q: That's like asking me to choose my favorite pair of Louboutins. Next question...

pP: I could eat ________ +  ________  forever! 
Q: Kale & Shishito peppers.

pP: Best word to describe me...

pP: Favorite ice cream flavor?
Q: Cocoa Chanel. 

pP: Must-have summer essential?
Q: Attitude.

pP: Favorite fashion accessory?
Q: Inner strength/ or a part-time male model manny.

pP:  Best way to unwind after a long day....
Q: Just give me a fresh copy of Vogue and a few people to boss around and I'm happy.

After a few hours of talking trends and sharing our favorite fashion moments, it was time for us to say our bye-byes...

pP: Thank you for taking the time to speak with us!
Q: Ciao! 

Leaving behind an autographed copy of her self-titled coffee table book: How To Quinoa: Life Lessons From My Imaginary Well- Dressed Daughter  she waved herself  bye-bye and said "have your people call my people."

SS14 Girl's Summer Trend Guide


What's some summer sun without sun-proof essentials?
Shop our SS14 trend guide and become the princess of any pool party this season! 



PARSON-ification: The New Generation


In the past six seasons, petitePARADE has provided a platform for the new generation of children's wear designers to showcase their collections, vision, and dreams. This year, a very accomplished group stems from the graduating class of Parsons: The New School for Design— a petitePARADE participating partner.

In May, nine graduate students in the BFA program presented their thesis (collections)—petitePARADE sat on the panel of judges alongside industry influencers to critique and judge the collections.  Three design students were selected to showcase their pieces on the runway inside Parsons new 14th Street building in downtown Manhattan.  Ashley Chang, Erica Kim, and Grace Kang debuted their children's collections to an auditorium seated with buyers, editors, and peers. 

Ashley Chang produced an all boy collection composed of outerwear jackets and knitted pairings. A worker pant-suit in deep oxford with oversized pockets was followed by 4-piece look which included a pair of neon-threaded tapered sweatpants and denim jacket.  

Batting up next, designer Erica Kim, showed a girls collection that brought the playing field straight to the runway. Models walked in looks accessorized in braided headbands and sports-boy caps. Looks were layered with varsity jackets, multi-pocketed vests, and tubular knitted socks. 

Inspired by fictional monsters, rich colors and graphical patterns, Grace Kang kept her collection on the youthful side. Boys rocked the runway in two-piece pairings which included a multi-color panel sweatshirt, and oversized vest layered on top of a monogram tee.  

Parsons is known to assist in the "upbringing" of renown designers like Donna Karan, Alexander Wang & Chris Benz (to name a few) and there's certainly an open eye on the graduating class of 2014. The childrenswear designers not only produced trend-setting looks; but visionary collections representative of what consumers and retailers will be shopping for in the upcoming fall/winter season.

petitePARADE is honored to partner with Parsons: The New School and play a role in the development of emerging talent holding true to the statement that "it all begins in the classroom." 


Shopbop-bop, bop-bop-hooray!


To be born is a blessing; to be free is a privilege. petitePARADE learned about Shopbop’s “Born Free” campaign in effort to raise awareness for elimination of mother-to-child HIV transmission. The campaign features 22 leading female designers, all whom designed pieces inspired by  work from visual artist Wangechi Mutu.

The exclusive designs will sell on, an Amazon fashion site, with most pieces priced under $250. Contributing designers include: Diane von Furstenberg, Miuccia Prada, Jenna Lyons (J. Crew), Carolina Herrera, Victoria Beckham, Phoebe Philo (Celine), Gisele Bündchen, Tory Burch, Sarah Burton (Alexander McQueen), Consuelo Castiglioni (Marni), Alberta Ferretti, Donna Karan, Liya Kebede (lemlem), Clare Waight Keller (Chloe), Isabel Marant, Georgina Chapman and Karen Craig (Marchesa), Stella McCartney, Rachel Roy, Ivanka Trump, Donatella Versace and Vera Wang.   All profits from sales of the Collection will benefit Born Free. 

Working closely with Born Free, Vogue and this group of talented women towards the goal of eliminating HIV transmission from mother to child has been a powerful opportunity to marshal our collective resources to create tangible change for women. I’m proud Amazon is a part of this endeavor.
— Cathy Beaudoin, president, Amazon Fashion

The campaign launched just in time for Mother’s Day and in honor, petitePARADE picked its favorite pieces for “mommy & me.”

 Shop with a cause for the person you love most and show her that she is also your style inspiration!

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LE BOOK of Editions


Since its first edition, petitePARADE has enlisted some of the most sought-after children's photographers in the industry.

LE BOOK, the go-to guide for the creative community, recently recognized the work of our fellow friends. We dug to the bottom of our treasure chest to pick a few of our favorite petitePARADE moments as captured through the lenses of Anna Palma, Jill Greenberg, Lee Clower, and Zoe Berkovitz

As we flipped the pages of our scrapbook, we asked each photographer to share a thought that captured the essence of being involved with petitePARADE. Browse the slideshow to find out what the famed-photographers had to say!